In this
day and age, launching any new business is a risky affair. Nonetheless, many
brave entrepreneurs are still taking the bull by the horns despite a
generalised atmosphere of economic doom and gloom. One such venture is a new
French motorcycle magazine called RAD Motorcycles Magazine.
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| In the mood to get RAD |
The
magazine is the brainchild of my good friend Pierre Brancaleone and is
published in collaboration with Wild Magazine, another French publication that
is centred on custom bikes and choppers, but concentrates more on café racers
and classic bikes, although some custom bikes will no doubt make their way into
RAD’s pages. Some of you may know Pierre from his Facebook persona, “Pierre Classic-Spirit”. When he launched the RAD project
over a year ago, his intention was to position it as a rival to the
well-established French publication “Café Racer” (which now has an Italian
version, by the way, published in collaboration with the Playboy group), which
in his view has become too diluted in order to appeal to a broad readership
demographic and has become too steeped in the snobbish overtones of some of its
staff writers, who tend to think that the café racer world is a select
environment accessible only to a chosen few cognoscenti.[...]
